whats in a name?

I woke up this morning after a very rest-less sleep and thought... my name, what does it stand for, what does it mean to others, and more importantly - what does it mean to me? I then thought about all the children born in the world who are given names of others that parents loved, family, friends, ancients. If it wasn't for those ties - would the name mean as much? My name is actually David - most of those who are close to me know that Jackson is my last, but to which I choose to go by for reasons non other than it exemplifies my character, it has meaning from my past and well - I'd like to think I set a trend in the name business. You know when you hear a name called in a crowded mall, and your ear recognizes it and your brain registers it as a good or bad emotion depending on who you knew with the name? I'd like to think that when a soccer mom with a 4 year old boy calls my name that the passers-by perk up with a smile. I resolved this morning that my name does mark me in the world, with family, friends, lovers, co-workers - its my brand.... and I've concluded that my brand - me, tagged by my name - is recession proof, lively, it's warm, caring, beautiful, and above all - it's real.